What your revenue target
actually costs to hit.
Set a target. This works backwards to the numbers that decide whether it's reachable — the most you can pay for a customer, the return you need, the spend it takes. Then it shows you which of those numbers your current setup can't measure.
Nothing is gated. If you're not running ads yet, leave the checkboxes empty — you get a plan rather than an error.
01 — Your business
02 — What's live today
Leave all three unchecked if you haven't started. That's a real answer, and it gets you a real plan.
Your numbers
Range ₹1,488 – ₹3,720. You break even at ₹7,440, which is a ceiling, not a target.
What you can't see yet
Every number above is arithmetic — you can work it out on paper. These four decide whether the plan survives contact with reality, and none of them are visible with a pixel alone.
Where you are
Next: AcquisitionNothing to measure yet
You are starting from zero, which is the cleanest place to start. Build Acquisition first — campaign architecture and live accounts — then The Ledger goes in on top of it 30 days later, before any bad data has accumulated.
Requires Acquisition live for 30 days
Requires The Ledger running 90 days
Requires The Ledger
Requires The Ledger plus The Signal or The Memory
Keep this
You've already got the numbers — nothing above is gated. If you want them emailed so you can put them in front of someone, that's what this is for.
How these numbers are built
Max allowable CAC
Gross profit per customer × 30%. The band shows 20% (conservative) to 50% (aggressive). Above gross profit you're buying customers at a loss — that's the break-even ceiling, not a target.
Break-even ROAS
1 ÷ gross margin. At a 62% margin you need 1.61× just to cover the product and the spend. Any agency quoting a ROAS target without asking your margin is guessing.
Required spend
Customers needed × allowable CAC. It's a budget, not a forecast — it tells you what has to be true, not whether it will be.
Max cost per lead
Allowable CAC × close rate. Lead-gen only. If your real CPL sits above this, the funnel cannot pay for itself no matter how good the creative is.
Why four numbers are blank
They depend on knowing which specific ad produced revenue weeks later. A pixel sees the form-fill and nothing after it, which is why those four need The Ledger and The Memory.
What this isn't
A forecast. It's a model of the arithmetic your target implies. Real accounts have seasonality, learning phases, and competitors — none of which are in here.
The layers behind the blanks
The four numbers this tool can't fill in are the ones The Ledger and The Memory exist to produce. Here's how the five layers install, and in what order.